Based in Belfast, Suki Tea is supplying the product in an innovative and exclusive packaging format to around 200 M&S food stores in what is the company’s first deal with a major multiple retailer.
Belfast Brew, blended initially by the company for the Northern Ireland market, has won a series of quality awards including UK Great Taste Awards and was subsequently chosen by foodservice operations including Patisserie Valerie across the UK.
“"While our focus has long been on foodservice, we always said we’d look at retailing especially with M&S. We’ve been selling on farmers’ market stalls and have a big following online, but the packaging was always something that had held us back, we jumped at the opportunity and decided to develop a unique packaging for them.”
"Winning business from such a prestigious retailer as M&S is an immensely important development for us in high-end retailing,” says Oscar Woolley, Suki Tea managing director. Marks & Spencer has been a target for us since the start of the business in 2005.
“What helped us to secure this hugely important business is the accreditations we have achieved such as SALSA and for ethical trading by conservation organisations such as the Organic Food Federation, Rainforest Alliance and the Fairtrade Foundation,” he adds.
Suki Tea was founded by Mr Woolley and business partner Annie Rooney in 2005 to focus on quality loose-leaf tea, fruit and herbal infusions, they recently enjoyed 10th Birthday Celebrations with the TEAm.
In addition to selling extensively in the UK and Ireland, the company now exports to Japan, Rwanda, Kenya, Poland, the Netherlands and Belgium. The company also runs Ireland’s first and only Tea Academy at its Belfast base.