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TOP TIPS FOR CAFE OWNERS. CAFFE CULTURE 2024 INSIGHT.

Top Tips for cafe owners. Caffe Culture 2024 insight.

Top Tips for Café Owners: Elevate Your Tea Offerings

On our return from Caffe Culture Show in London we've consolidated industry tips for getting the most out of your tea offer . . . . . 


List Each Tea Individually on Your Menu

Avoid Generic Labels: Instead of grouping all teas under a generic 'Speciality Teas' category, list each tea variety separately.
Enhance Visibility: Specific listings make it easier for customers to see what you offer, reducing barriers to purchase.
Include Descriptions: Add brief, enticing descriptions or tasting notes for each tea to pique interest and inform choices.


Educate and Train Your Staff 

Knowledge is Key: Ensure your team is well-versed in the teas you serve so they can confidently answer questions and make recommendations.
Host Tasting Sessions: Regular staff tastings can improve their understanding and enthusiasm for the products.


Highlight Tea Pairings


Food and Tea Matches: Suggest complementary food items that pair well with specific teas.
Promote Matcha and Other Trends: Feature popular options like Matcha lattes prominently to attract customers seeking the latest trends.


Optimise Menu Placement

Strategic Positioning: Place your tea menu where it's easily visible—both in-store and online. (Order SUKI window decals here
Use Visual Aids: Incorporate images or illustrations to make the menu more engaging.


Offer Customization Options


Personalise Beverages: Allow customers to choose milk alternatives, sweeteners, or add-ins to tailor their tea experience.
Seasonal Specials: Introduce limited-time or seasonal teas to keep the menu fresh and exciting. (Spiced Pumpkin Pie

Promote Ethical and Quality Choices


Highlight Ethics: If you offer ethically sourced or organic teas (Such as SUKI), make sure this is clear to appeal to socially conscious consumers.
Showcase Quality: Emphasise the quality of your teas to differentiate from competitors.

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