Still Us, Just Brighter.

One Cup of Porridge: 20,000 Bright Starts

A warm, fortified cup of porridge helps children on the tea gardens start their school day ready to learn. SUKI TEA is aiming to provide 20,000 cups this year—and you can help us get there.

£416.0 Total of 8320.0 cups of porridge

Target: 20000 cups (42%)

Select Amount:

£0.50 makes 10 cups

RECOMMENDED £1.00 makes 20 cups

£5.00 makes 100 cups

About the Campaign:

Kids don’t tend to drink tea, but here in SUKI HQ we are constantly reminded of the expanding root system of our trade with tea gardens across the globe and the families we work with as we live and breathe alongside these communities, every time we think about a cup of tea. The children, at the heart of these tea communities, are the focus of TEA KIDS— making a positive impact beyond 'Big Leaf Big Flavour' tea.

We’re proud to announce project TEA KIDS, our charitable initiative focused on providing fortified nourishment towards a better future, helping children in tea-growing communities for a fairer world. We are committed to making the UN Sustainable Development Goals a reality.

SDG1nopoverty #SDG2zerohunger #SDG3 goodhealthandwellbeing #SDG4qualityeducation #SDG5genderequality

Let us introduce you to the heart-warming One Cup of Porridge project and how choosing SUKI does better for the tea community.

The One Cup of Porridge Project:

‘Every child is born with a curiosity about the world around them, but they need the right balance of support to help them learn and to grow. Above all, children need roots of learning in place so that they can thrive and flourish’ - Annie.

Every time you choose SUKI TEA you are helping us donate to Tea KidsTM ‘One Cup of Porridge’ program, providing pre-school tea kid children with a fortified cup of porridge, 'breakfast in a cup', in a safe and nutritious learning environment. And in turn, enabling their parents to work, especially mothers, knowing their children are in a place where their ‘roots’ of learning can happily, and safely, grow. To date, our donations have provided over 100,000 cups.

One Cup of Porridge project is based in Rwanda, one of our most esteemed tea gardens we regularly source from. Through this initiative, we support local organisations in tea-growing regions to provide 'breakfast in a cup' to children in a pre-school environment. This vital nutrition helps support healthy development and fuels their dreams. The TEA KIDS goal is to expand projects like One Cup further afield to other tea gardens and growing regions that we have worked closely with for decades in our sourcing.

In tea-growing areas, communities face socio-economic challenges, and children often bear the brunt of food insecurity. By supporting TEA KIDS and the One Cup of Porridge project, we directly address this issue. Together, we strive to make a positive impact, ensuring that children have access to a nutritious meal, fuelling their potential for a brighter future.

Choosing SUKI Does Better:

When you choose SUKI TEA, you actively contribute to the well-being of the tea community. By supporting our brand, you join us in our commitment to ethical sourcing, fairly traded goods, and sustainability. We work directly with tea farmers, ensuring fair wages and supporting environmentally friendly practices. With SUKI, you make a conscious choice that does better for the tea whole community.

Empowering Tea Farmers:

SUKI TEA believes in empowering tea farmers and promoting social progress. Through fair trade practices, we build strong, sustainable partnerships, fostering long-term relationships based on mutual respect. By choosing SUKI, you become part of this journey, positively impacting the lives of tea farmers and their families. Together, we can create a more equitable tea industry.

We operate day to day aspiring to grow a community dedicated to making a difference. Your simple act of enjoying a cup of tea transcends boundaries, creating positive change and supporting the well-being of children in tea-growing communities. Together, let's raise our cups and spread the message of a brighter and more equitable future for all.

Thanks, maybe next time

STILL US, JUST BRIGHTER.

The evolution of the SUKI brand

SUKI didn't start with a brand or design team . It was just Annie and I, a wobbly table at St George’s Market, a few jars of tea and a sign I scribbled with a marker that wasn’t even straight. That was the set-up. Social media wasn't a thing, we took orders on a fax machine, and I used a bicycle to deliver orders.

Somewhere between those Saturdays at the market and our first “proper” trade show, it all clicked. Creativity was our brand. Not an over-thought, strategy-led campaign tracked on an app with KPI's against it… but a doodle on a label, a daft name for a blend, a splash of colour on a pack… that was us. Just who we were.

Over the years I’ve learned to trust those late-night scribbles and back-of-a-napkin ideas. Some of the best things we’ve done came from not overthinking. If it felt right, we went with it. That’s still the way.

For me, our brand has never been about a pitch or a strategy deck. It’s always been about how someone feels before they even take a sip. Can we inspire curiosity, comfort, and connection? If a sketch, a bold bit of packaging or even a slightly odd flavour name gets someone leaning in, then it’s working.

Twenty years on, the photos might be sharper and our marketing more polished, but the heart of the business hasn’t changed. If it makes me smile, I’ll still back it. That’s how SUKI was built, and it’s still how we make decisions today.

Take the rebrand. When we looked at how we could reimagine our brand, it wasn’t just about colours and fonts and prettifying something, although we did have fun with that. It was about asking ourselves, how do we stay true to our roots while moving forward? The truth is, brands need to change. People change, tastes change, the world changes. If you stand still too long you start to look tired, and SUKI has never been about standing still.

So we stripped the packaging back, made it bolder, brighter, easier to spot on a shelf. But more importantly, we cut the waste. No more labels, no plastic wrap, just fully compostable packs. That single change alone will stop one tonne of glue-backed paper label waste heading to landfill every year.

And it fits with where we are now. Becoming a B Corp gave us a framework to measure what we were already trying to do… continue to build a business that balances people, planet and profit – all for the love of tea. Sounds like a bit of a slogan but it’s at the heart of our daily decisions. Choosing suppliers we trust, reducing our footprint, making sure a cup of SUKI tea has a positive impact from garden to mug.

So yes, the look is fresher, the branding tighter. But underneath, it’s still the same thing that started on that wobbly table. Creativity, a bit of stubbornness, and above all, a great tasting cuppa, delivered with purpose.

I'm delighted to have been asked to talk at this years Festival of Business 2025! (Which we're also exhibiting at)

St George’s Market, Belfast
Wednesday 17th September
8.30am – 1.30pm
Free to attend

Register today and be part of Belfast’s biggest business networking event of the year!
https://bit.ly/3I6jrGC